Certified Prevention Specialist CPS Practice Exam

Which prevention strategy involves one-way communication from the source to the audience with limited contact between them?

1. Information Dissemination

2. Social Norms Marketing

3. Resilience Model

4. Asset Development Model

The correct answer is: Information Dissemination

The prevention strategy that involves one-way communication from the source to the audience, with limited interaction between them, is information dissemination. This approach focuses on providing information to a specific audience without expecting immediate feedback or engagement. It is commonly used in health promotion and public awareness campaigns, where the goal is to convey important messages, such as the risks associated with certain behaviors or the benefits of prevention practices, directly from the source to the intended audience. In contrast, other strategies such as social norms marketing, which works to change behaviors by influencing public perceptions, and the resilience and asset development models, which focus on building skills and community resources, involve more interactive and reciprocal communication. These strategies require ongoing engagement and feedback, unlike information dissemination, which is primarily about transmitting data or messages with minimal dialogue.